Margin Lending: They collect interest on money they lend to investors.Income generated from cash: They borrow the cash sitting in your account and invest it into interest earning accounts and keep the profit.The brokerage sends your orders to the market maker that is most likely to execute at the best price for you and makes a few cents on each trade. For that ability, the market makers pay a rebate to the brokerage to receive their orders. Rebates from market makers and trading venues: Market makers (typically big institutions/funds) buy directly through the brokers to have discounted purchases.They offer an institutional plan, TradeStation Analytics starting at $99 per month, and several more subscription offerings. ![]()
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